pay for content? WTF?

I was going to link to an article in Fast Company (how badly has that gone downhill BTW…) about the use of chips on a trial basis to prove goal scoring, based on a triangulation method. The same technology could be used for shin-guards to measure offside positions… apparently FIFA has undertaken trials and the solution is technically feasible but for some reason they don’t want to push it any further…

However, the article is available to paying subscribers for this month because apparently the editors want to make money rather than run a free-content-charity. Oddballs. Anyway, I will try to remember to link when the article comes

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